BBB Wise Giving Alliance
An affiliate of the Better Business Bureau, the BBB Wise Giving Alliance uses information provided by organizations to evaluate their financial health and accountability, governance, and truthfulness in fundraising. Charities that meet its criteria can apply for the use of a BBB Accredited Charity Seal, a logo that allows consumers to make at-a-glance evaluations of a charity. The Wise Giving Alliance measures charity performance in governance, effectiveness, financial accountability, and fundraising; reviews begin when a potential donor or a nonprofit organization requests an evaluation, or when the alliance believes a particular charity is sufficiently influential or newsworthy to warrant investigation. The alliance’s website lists all charities from which it has solicited information, even if a review has not subsequently been conducted, and it also maintains a list of accredited charities (both secular and faith-based) that have met all of the organization's evaluation criteria.