Resources on Faith, Ethics and Public Life

Stephen Steele, Romney "Choose the Right" Initiative, on Developing a Faith-Based Slogan to Rally Other Mormons for Romney

August 6, 2012

We sought a slogan that would simply but directly capture our message and be the focus of our cause. While we considered other possibilities, 'Choose the Right,' a phrase familiar to our faith and upbringing, made sense; simple but direct.

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