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Marta Bicho
Profile
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Marta Bicho is an assistant professor at IPAM and an invited assistant professor at Católica Lisbon School of Business & Economics (Lisbon, Portugal). Her research interests lay at the intersection between hybrid organizations, social responsibility, and strategy, particularly how organizations achieve legitimacy in contested sectors. She earned a Ph.D. in marketing at ISCTE-Lisbon University Institute.
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