People
Juju Bae
Profile
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Osunfunmilola, affectionately known as Juju Bae, is a practitioner of West African and diasporic spiritual traditions, including Hoodoo and Ifa, and an Ọṣun priestess in the Yoruba Orisha tradition. She is the author of The Book of Juju: Africana Spirituality for Healing, Liberation, and Self-Discovery, which combines memoir, history, and spiritual guidance. She founded Juju Bae, a multimedia platform dedicated to making traditional Africana spirituality accessible through storytelling and conversation. She also hosts the award-winning A Little Juju Podcast and appeared in Hulu’s 2023 docuseries Living for the Dead. She holds a bachelor's degree in psychology from Spelman College.